So, yesterday I met with the people from Yellow Book, about our advertising in the phone book's Yellow Pages. My feeling on this is that the Yellow Pages in paper/print form is a dinosaur that nobody really uses any more. We are paying an exhorbitant amount of money every month to have ads in there, and what I am asking you all, is this---do you EVER use the Yellow Pages book?
I realize that if you are reading blogs you are probably the more computer savvy of the population, but my thought is that most of our clients and potential clients are equally savvy, and probably throw those books in the recycling when they come to their house. But I could be wrong, and that's why I am throwing this out to all of you thousands of readers for your opinions on the subject.
Where do you get your information? If you needed a tux, or invitations, or a location for a wedding ceremony, what would you search? Where would you go to look?
Help me out here! Thanks in advance! :)