Wednesday, January 26, 2011

Photos and Video - Not the Same Animal

When it comes to YOUR wedding, don't make the very common mistake of looking at photography and videography as the same thing; as an either/or option. BOTH photos and video have their own special uses and purposes. They are totally different, other than the fact that they both involve images.

I attended a seminar on videography a couple years ago, and they talked about a study that was done where they asked couples what the five most important services for their wedding were. BEFORE the wedding, video was named in only about 25% of the answers. But AFTER the wedding it was named in nearly 80% of the answers! Obviously there was a lot of people that wished they had gotten a video for their wedding!

It flies by in a nanosecond. Just as you wouldn't think of having your wedding without someone to take still photos, a video should be just as high on your priority list. If you can't afford to go with a fully edited, high tech video, at least have a professional take raw video, so that later on you can pay the additional to have it edited into something beautiful. If you don't have the video, you can't do it, ever.

Incidentally, did you know that an average wedding video requires about 40 to 50 hours of editing time? The price you pay for having someone take a video of your wedding is not just for the few hours that they are at your wedding. The largest portion of the cost is those hours and hours of editing time! If a video costs $1500, that works out to about 30 dollars an hour. Looks a lot more reasonable, doesn't it? In addition, professional videographers can easily have 30,000 to 50,000 dollars tied up in their equipment. Professional high definition cameras that are able to take high quality video in low light situations (and who wants a searchlight on constantly during their reception?) are really expensive, and good videographers are constantly having to update and upgrade their equipment. Looks like an even better bargain, doesn't it?

Because of the improvements in equipment, video doesn't have to be any more intrusive than still pictures. Just as with your photographer, people notice them at the very beginning, and then they kind of fade into the woodwork as people get used to them being there. After 5 minutes, they don't notice the photographer OR the videographer.

We have some awesome videographers on our Faves List. I hope you will really give video serious consideration when it comes to planning your wedding!

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